Résumé for Marcella Franck

Professional Summary

2006-Present, Harvard Family Research Project, Harvard Graduate School of Education, Cambridge, MA
Publications and Communications Manager

Directs strategy for communications, branding, public relations, and online presence. Oversees production and dissemination of all publications. Provides leadership for creating accessible, research-based products and repackaging content to serve multiple purposes. Uses traditional, online, and social media to reach and engage new audiences. Measures success of website and marketing programs to continually improve content and user experience. Creates comprehensive reports to convey impact of research, communications, and website to management and funders.

Website responsibilities include managing information architecture and content development, training staff to use eZ Publish, developing user guides and standards guidelines to ensure compliance with brand identity, and consulting on strategic use of content to drive and engage website traffic.

Other responsibilities include managing audience segmentation, direct marketing, collateral development, media relations, and customer service. Supervise one full-time and as many as four part-time employees. Builds internal project teams and communities of practice across Harvard. Committed to educating staff and management about communications best practices to encourage strategic thinking across the organization.

1999-2006, Studio Marcella, Medford, MA
Communications Consultant

Developed and implemented communications plans for small business owners to include positioning and messaging, brand identity and maintenance, direct mail campaigns, and website design.

1997-2005, Availant, Inc., Waltham, MA
Marketing Manager

Worked closely with management to support the marketing and sales effort at Availant. This position was heavily focused on communications and demand generation activities that supported corporate branding and promotional efforts. These communications were geared towards customers, prospects, the media and internal departments, and included copywriting, design, and production. Built and maintained intranet.

1996-1997, Mukaihara Board of Education, Mukaihara, Japan
English Teacher

Taught English to natives aged 3-80 in rural Japan. Developed cultural exchange events.

Skills Summary

HTML, CSS, Dreamweaver, FrontPage, eZ Publish, Photoshop, ImageReady, Fireworks, Flash, Illustrator, Quark Xpress, InDesign, WebTrends, Google Analytics.

Education

  • Harvard University Center for Workplace Development, 2006-2008.
    Significant Coursework: Foundations of Leadership, Goal Setting, Time Management, Microsoft Access.

  • Harvard University Extension School, Cambridge, MA, August 2009.
    Candidate, Master of Liberal Arts in Mangement, Concentration in Marketing Management.
    Significant Coursework: Internet Marketing Strategies, Writing for Public Relations and Marketing, Marketing Management, International Marketing.


  • Wheaton College, Norton, MA, May 1996.
    Bachelor of Arts in English Writing and Literature, Graduated Cum Laude.

Portfolio Site: http://www.studiomarcella.com

Interests
Photography, digital image manipulation, darkroom printing, creative writing, international travel, running, yoga.

Contact: marcella@studiomarcella.com


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